The Future Society Association (FSA) is an initiative to reconnect business and society with the aim of shaping the transformation of a digital and sustainable society together with business, science, and politics. It is based on the forward-looking identification of future societal challenges as a complement to the existing technology focus of many innovation projects, the transfer of knowledge about new societal developments and the linking of actors to shape the society of tomorrow. The aim is to promote business models and products that integrate social responsibility and thus enable long-term and stable economic growth. At the same time, the FSA promotes new perspectives for a desirable future, since without the participation of the population, neither sustainable data-based nor circular business models will find acceptance. In doing so, the Future Society Association also advocates for a sustainable positioning of Switzerland and Europe that enables a meaningful and inclusive vision beyond traditional ideologies for which people of different age groups, interests and cultures are committed. To this end, the FSA develops instruments such as the "Future Society Radar" and strategic positioning tools and benchmarks that help partners to position themselves in tomorrow's society. It also publishes in-depth publications and decision-making tools for the general public and organises events for inspiration and new networks that help to focus on society as an integral part of business and science. The FSA was initiated in 2020 by the think tank W.I.R.E. as a non-profit platform and is supported by a group of forward-looking organisations and individuals.
