Thriving in the 21st century means putting society at the centre of innovation. Economic growth and ecological constraints have to be bridged with societal needs – redefining the traditional paradigm of technology-driven growth. The Future Society Association (FSA) serves the public and organisations with a systematic anticipation of societal issues, a mapping of integrative solutions and the development of visions for a desirable future. As an interdisciplinary platform, we connect business, academia, public institutions, and civil society on an eye-to-eye level.