Sport has always prepared people for the challenges of life through playful competition. Currently, however, the sports sector is facing unprecedented changes: Rising health costs, technological disruption, and climate change pose existential risks to society, the economy, and the environment. Can sport help address some of the biggest issues of our time?
Probably yes - because the world of sport is also at a turning point: algorithms are make decisions on and off the field. The rise of new markets will fundamentally change how sports are organised, financed, and played. And athletes will increasingly use virtual platforms to act more self-determined than ever.
"Brave New Sport" presents opportunities to move society forward in the 21st century. It's not just about integrating sport into public infrastructure or raising audience awareness with regard sustainability, but also about changing our understanding of how machines and people will interact in the future.
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