The next focus with respect to the digital transformation will be on optimising humans. Intelligent assistance systems analyse our behaviour and help us navigating through an increasingly complex everyday life. These invisible hands promise to fulfill an old human dream:
Simplicity for all. However, their decision-making mechanisms are often opaque. Yet, the potential of invisible hands goes further. The next generation of algorithmic decision-making and action tools aim at addressing the societal challenges of the 21st century. They promote collective behavioural change in order to cope with climate change and new pandemics. Optimists see "invisible hands" as a technical basis for an evolutionary push. Nevertheless, trusting and relying on digital control carries the risk of manipulation and loss of freedom, which could damage democracy. A differentiated approach to data-based assistance systems is needed in order to prepare society for the future without giving up on individual freedom.
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